Martha owns a chocolate factory where each chocolate treat is made by hand.Her assistant Daniel feels that the rate of production can be dramatically increased if the company switched to an automated assembly line to manufacture the chocolates.When he proposes this idea to Martha,she agrees and begins evaluating different vendors who might provide the equipment to the company.Which of the following roles did Daniel perform in the purchasing process?

Question

Quizplus · Accepted Answer

It is common in organizational buying for purchases to be made cross functionally with representatives from different functional departments playing various roles in the process. Initiators are people who start the purchasing process by recognizing a need or problem in the organization.

Martha Owns a Chocolate Factory Where Each Chocolate Treat Is