Vet Meds is the pharmaceutical branch of a large medical research centre for animals.Vet Meds often conducts surveys at veterinary hospitals and private clinics for animals to identify potential areas for improvisation and growth.The company noted that many domestic pet-owners reported finding it extremely difficult to give their dogs oral medications owing to the bitter taste of the medicines,which remained even when the medicines were mixed with food.In response to this finding,Vet Meds released oral medicines for dogs which came in various meat flavors.Vet Meds used which of the following segmentation approaches to satisfy consumer needs?
A) Benefit segmentation
B) Psychographic segmentation
C) A priori segmentation
D) Social segmentation
Correct Answer:
Verified
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