Altron Herbals is trying to market a new sunscreen lotion.In order to find out which segment of the market they should target,they have prepared a questionnaire that asks potential consumers about lifestyles,especially their activities,interests,and opinions.Based on their answers,the consumers are grouped into separate categories.Which of the following market segmentation approaches has Altron used in this scenario?

Question

Quizplus · Accepted Answer

Psychographic segmentation focuses on consumer lifestyles as the basis for segmentation. Consumers are asked a variety of questions about their lifestyles (commonly, their activities, interests, and opinions) and then grouped on the basis of the similarity of their responses.

Altron Herbals Is Trying to Market a New Sunscreen Lotion