The Ad for Concordia Kitchen Cabinets States,"For an Exceptional Look

 The ad for Concordia kitchen cabinets states,"For an exceptional look in cabinetry that you won't find anywhere else,buy Concordia cabinets." This is an example of positioning: 

A)  based on superiority to competitive products.
B)  in terms of superior product users.
C)  based on being a cost-leader in the market.
D)  relative to a product class.