A product that is viewed in terms of providing the essential benefits that the buyer expects to receive from it is referred to as a(n) _____.
A) tangible product
B) generic product
C) intangible product
D) physical product
Correct Answer:
Verified
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Q14: Which of the following observations is true?
A) Generic
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A) Defining a product
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Q18: Which of the following observations about a
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