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The Vertical Market for a Product Is Deep

Question 25

Multiple Choice

The vertical market for a product is deep.Which of the following best explains the previous statement?


A) Customers who buy the product are highly likely to switch to substitutes.
B) A large percentage of the producers in the market use the product.
C) The product is purchased by all types of firms in many different industries.
D) The product appeals to different social classes of consumers.

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