A Beer Manufacturer Produces Four Different Brands of Beer,namely,RedStar,RedStar Light,Grande,and

 A beer manufacturer produces four different brands of beer,namely,RedStar,RedStar Light,Grande,and Hollis.RedStar is a standard brew,while StarLight has a low alcoholic content.Grande is a low calorie beer,while Hollis is non-alcoholic.Why does the manufacturer use different brand names for each of their products?

A)  To minimize the importance of brand equity
B)  To enjoy the benefits associated with mass marketing
C)  To inform consumers that all the offerings are homogeneous
D)  To target specific market segments more efficiently