A marketing management technique whereby the company's current product offerings are reviewed to ascertain whether each product should be continued as is,improved,modified or deleted is known as _____.

Question

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The product audit is a marketing management technique whereby the company's current product offerings are reviewed to ascertain whether each product should be continued as is, improved, modified or deleted. The audit is a task that should be carried out at regular intervals as a matter of policy.

A Marketing Management Technique Whereby the Company's Current Product Offerings