The Bedford Hotel is an industry leader.After Templeton Hotels measured its services against the Bedford,it instituted a customer service campaign called "proactive hospitality." Templeton managers examine monthly reports for problem areas and the Bedford model is used to determine ways to remove the problems.Which of the following methods is used by Templeton to identify improvement areas?

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Benchmarking is the continuous process of measuring products, services and practices against those of the toughest competitors or companies renowned as leaders. It is an effective tool organizations use to improve on existing products, activities, functions, or processes.

The Bedford Hotel Is an Industry Leader