Which of the following observations is true of the brand-manager system?
A) Brand managers have difficulties in their line of work because they do not have authority commensurate with their responsibilities.
B) A brand-manager system is clearly superior to a market-manager system.
C) A brand manager is responsible for overseeing an entire product line with all the functional areas of marketing.
D) A brand-manager system is popular in organizations with a line or lines of similar products or one dominant product line.
Correct Answer:
Verified
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