Which of the following organizational growth strategies deals with present products in present markets?
A)Diversification
B)Product development
C)Market development
D)Market penetration

Question

Quizplus · Accepted Answer

Market penetration is the growth strategy that deals with present products in present markets. It involves increasing sales of existing products in the current market through marketing and promotional activities. This strategy is focused on gaining more market share and increasing customer loyalty.

Which of the Following Organizational Growth Strategies Deals with Present