In which stage of the new product development process is a development budget established and some preliminary marketing and technical research undertaken?
A) Idea generation
B) Project planning
C) Test marketing
D) Commercialization

Question

In which stage of the new product development process is a development budget established and some preliminary marketing and technical research undertaken? 
A) Idea generation
B) Project planning
C) Test marketing
D) Commercialization

Quizplus · Accepted Answer

During the project planning stage, a development budget is established, and some preliminary marketing and technical research is undertaken. The product is actually designed in a rough form.

In Which Stage of the New Product Development Process Is