Identify the stage of new product development process where emphasis is given to following up on such things as bugs in the design,production costs,quality control,and inventory requirements.
A) Commercialization
B) Test marketing
C) Personal selling
D) Direct marketing

Question

Identify the stage of new product development process where emphasis is given to following up on such things as bugs in the design,production costs,quality control,and inventory requirements.
A) Commercialization
B) Test marketing
C) Personal selling
D) Direct marketing

Quizplus · Accepted Answer

Commercialization is the launching step in which the firm commits to introducing the product into the marketplace. Emphasis is given to following up on such things as bugs in the design, production costs, quality control, and inventory requirements.

Identify the Stage of New Product Development Process Where Emphasis