Which of the following strategic goals of marketing communication is most likely to stimulate trial purchases of new products and brands by customers?
A) Create awareness
B) Engage in pull strategies
C) Promote cash cow products
D) Build channel relationships
Correct Answer:
Verified
Q3: Which of the following is NOT true
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Q5: The promotional mix of a new complex
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Q7: Which of the following statements about personal
Q9: The nonpersonal promotional effort for a new
Q10: A paid form of nonpersonal communication,about an
Q11: Which of the following refers to the
Q12: If a product is a new complex
Q13: _ is becoming an important goal of
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