Producers help retailers who carry their brands by all of the following ways EXCEPT:

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When producers use marketing communications to generate awareness, they are also helping the retailers who carry the product. Producers may arrange with retailers to distribute coupons, set up special displays, or hold promotional events in their stores, all of which benefit retailers and wholesalers. Retailers support manufacturers when they feature brands in their ads to attract buyers.

Producers Help Retailers Who Carry Their Brands by All of the Following