If you have a generalist viewpoint about the contribution of advertising to the economic health of your firm,you are most likely to be concerned with:

Question

Quizplus · Accepted Answer

The generalist viewpoint is primarily concerned with sales, profits, return on investment, and so forth. The specialist viewpoint is represented by advertising experts who are primarily concerned with measuring the effects of specific ads; here primary attention is given to organizations that offer services that measure different aspects of the effects of advertising such as the Nielsen Index, Starch Reports, Arbitron Index, and Simmons Reports.

If You Have a Generalist Viewpoint About the Contribution of Advertising