Southern Elegance,a catering company,is planning to advertise its services to businesses in the area.It wants to use an advertising medium which is low in cost and high in audience selectivity.Which of the following media is Southern Elegance most likely to use?

Question

Quizplus · Accepted Answer

The advantages of radio include audience selectivity via station format and low cost (per unit of time). Though direct mail provides audience selectivity, it is not cheap. Outdoor media is relatively inexpensive but does not provide audience selectivity. The disadvantages of television include nonselectivity of audience and expensiveness.

Southern Elegance,a Catering Company,is Planning to Advertise Its Services to Businesses