Which of the following is an advantage of the radio as an advertising medium?

Name: Which of the following is an advantage of the radio as an advertising medium?
Brand: Quizplus
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Question

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Advertising through the radio has the advantage of audience selectivity via the station format. It has the disadvantage of chaotic buying (nonstandardized rate structures). Outdoor media and direct mail enjoy the advantage of relative absence of competing advertisements. Direct mail has the advantage of being personalized.

Which of the Following Is an Advantage of the Radio