Which of the following is an objective of trade sales promotions?

Question

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One of the major objectives of trade sales promotions is to reduce the manufacturer's inventories and increase the retailer's inventories. Objectives of consumer sales promotions include encouraging the consumer to trade up or purchase larger sizes of the product and inducing the consumer to try the product. Small retailers do not consider contests, sweepstakes, and sales quotas as being important to their decision to participate in promotions because getting the full benefit of such promotions is difficult due to their size.

Which of the Following Is an Objective of Trade Sales