Which of the following is a reason for NOT using sales promotion as the sole promotion tool?

Question

Quizplus · Accepted Answer

There are several compelling reasons why sales promotion should not be used as the sole promotional tool, including its inability to (1) generate long-term buyer commitment to a brand in many cases; (2) change, except on a temporary basis, declining sales of a product; (3) convince buyers to purchase an otherwise unacceptable product; and (4) make up for a lack of advertising or sales support for a product. In addition, promotions can often fuel the flames of competitive retaliation far more than other marketing activities.

Which of the Following Is a Reason for NOT Using