Since it can cost five times as much to acquire a new customer than to service an existing one,it is important for salespersons to:

Question

Quizplus · Accepted Answer

Focusing on building and maintaining long-term relationships with customers has become an important goal for salespeople. As marketers realize that it can cost five times as much to acquire a new customer than to service an existing one, the importance of customer retention and relationship building has become very clear.

Since It Can Cost Five Times as Much to Acquire