Fresh,Inc.manufactures a wide range of personal care products.Its sales forecasting method involves conducting detailed surveys of retailers who stock its products toward the end of a fiscal year.The aim of this survey is to estimate the quantity of Fresh products the retailers are likely to order in the next fiscal year.Which of the following approaches of sales forecasting is Fresh using?

Question

Quizplus · Accepted Answer

Customer expectations method of sales forecasting involves asking customers or product users about the quantity they expect to purchase.

Fresh,IncManufactures a Wide Range of Personal Care Products