In contrast to consumer products,organizational goods are often distributed through _____.
A)the direct channel
B)the horizontal channel
C)peer-to-peer marketing
D)administered marketing

Question

Quizplus · Accepted Answer

Organizational goods are often distributed through the direct channel, which involves selling directly to the customer. This is because organizational customers tend to have more specific needs and require more specialized products and services than individual consumers, making it more efficient for manufacturers to sell directly to them rather than going through middlemen or other intermediaries.

In Contrast to Consumer Products,organizational Goods Are Often Distributed Through