In which of the following forms of distribution coverage does the manufacturer attempt to gain exposure through as many wholesalers and retailers as possible?
A)Focused distribution
B)Intensive distribution
C)Exclusive distribution
D)Selective distribution

Question

Quizplus · Accepted Answer

Intensive distribution strategy is used by manufacturers to gain maximum exposure through as many wholesalers and retailers as possible. This strategy aims to make the product available in as many outlets as possible for maximum convenience to the customers. Focused distribution is when the manufacturer selects only a few wholesalers or retailers in a specific geographic area or market segment. Exclusive distribution is when the manufacturer grants exclusive rights to distribute the product to only one or a few retailers. Selective distribution is when the manufacturer selects a limited number of retailers to distribute the product based on certain criteria such as reputation, location, and size.

In Which of the Following Forms of Distribution Coverage Does