The dependence in administered vertical marketing systems can result from the existence of a strong:
A)buyer preference.
B)corporate system.
C)channel leader.
D)distributor network.

Question

Quizplus · Accepted Answer

The dependence in administered vertical marketing systems often results from the presence of a channel leader who has significant power or influence over the distribution chain. This channel leader may act as a coordinator or integrator of the various levels within the system, facilitating communication, setting goals, and enforcing policies. The other options (buyer preference, corporate system, distributor network) do not necessarily imply a hierarchical or systemic relationship that would generate dependence.

The Dependence in Administered Vertical Marketing Systems Can Result from the Existence