Which of the following is an example of an environmental influence on pricing decisions?
A) The cost structure used by competitors
B) The stage of the life cycle a product is in
C) Rate-of-return pricing used by manufacturers
D) The economic strength of potential buyers

Question

Quizplus · Accepted Answer

Two of the most important environmental influences on pricing decisions are competition and government regulation. The cost structure used by competitors is an example of an environmental influence on pricing decisions. The stage of the life cycle a product is in and the rate-of-return pricing used by manufacturers are examples of supply influences, while the economic strength of potential buyers is an example of demand influences.

Which of the Following Is an Example of an Environmental