Which of the following is NOT a basic value position?
A) A product could be priced relatively high for a product class because it offers value in the form of high quality.
B) A product could be priced at about average for the product class because it offers value in the form of good quality for a reasonable price.
C) A product could be priced relatively low for a product class because it offers value in the form of acceptable quality at a low price.
D) A product could be priced low for a product class because it offers value in the form of high quality at a substantially low price.

Question

Quizplus · Accepted Answer

There are three basic value positions. First, a product could be priced relatively high for a product class because it offers value in the form of high quality, special features or prestige. Second, a product could be priced at about average for the product class because it offers value in the form of good quality for a reasonable price. Third, a product could be priced relatively low for a product class because it offers value in the form of acceptable quality at a low price.

Which of the Following Is NOT a Basic Value Position