Since service firms are often not faced with _____,they often fail to recognize the need for change.

Name: Since service firms are often not faced with _____,they often fail to recognize the need for change.
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A great advantage for many service industries is the fact that many services, because of their intangibility, are less subject to obsolescence than goods. While this is an obvious advantage, it has also led some service firms to be sluggish in their approach to marketing.

Since Service Firms Are Often Not Faced with _____,They Often