When people in different countries perceive time,thought patterns,personal space,material possessions,family roles and relationships,personal achievement,competitiveness,individuality,social behavior,and other interrelated issues in different manners,which of the following might cause companies to shy away from attempting to enter global markets?

Question

Quizplus · Accepted Answer

Differences in the cultural environment of foreign countries may be misunderstood or not even recognized because of the tendency for marketing managers to use their own cultural values and priorities as a frame of reference. Some of the most common areas of difference lie in the way dissimilar cultures perceive time, thought patterns, personal space, material possessions, family roles and relationships, personal achievement, competitiveness, individuality, social behavior, and other interrelated issues.

When People in Different Countries Perceive Time,thought Patterns,personal Space,material Possessions,family