India Gate,a restaurant that serves Indian cuisine,opened a branch in France.Before opening the restaurant,India Gate made detailed research on the tastes of the French and made necessary changes to their menu.This implies that India Gate took necessary steps to avoid:

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Differences in the cultural environment of foreign countries may be misunderstood or not even recognized because of the tendency for marketing managers to use their own cultural values and priorities as a frame of reference.

India Gate,a Restaurant That Serves Indian Cuisine,opened a Branch in France.Before