Collin Computers Ltd.,an American company,released a new range of personal computers in its Japanese and Indian markets.Since these products had a shorter life cycle,it was difficult to accurately predict the demand.Losses due to the short life cycle of the product relate to which of the following external factors?

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Quizplus · Accepted Answer

Market factors include homogeneous market needs, global customers, shorter product life cycles, transferable brands and advertising, and the ability to globalize distribution channels. Collin Computers Ltd. faced severe losses due to external market factors which include shorter product life cycles.