Japanese automobile manufacturer,Rebus Inc.,wanted to expand operations to the United States.Research executives at Rebus Inc.classified potential customers into two segments of homogeneous customers.Based on these needs of the two major segments,Rebus Inc.released both sedans and SUVs and gained immediate success.The success gained by the automobile manufacturer can be attributed to which of the following external factors?

Question

Quizplus · Accepted Answer

Market factors include homogeneous market needs, global customers, shorter product life cycles, transferable brands and advertising, and the ability to globalize distribution channels. The Japanese automobile manufacturer achieved success due to its extensive research on the market factors of homogeneous market needs of potential customers in the host country.

Japanese Automobile Manufacturer,Rebus Inc