Which of the following is an advantage believed to be gained by using use a purely local agency for advertising in foreign markets?
A) Companies are able to take advantage of economies of scale.
B) In emerging markets, they take a more entrepreneurial and fresher approach to advertising than global agencies.
C) Local advertising is always more successful than advertising through global agencies.
D) As they employ only foreign nationals they can better adapt the firm's message to all cultures.
Correct Answer:
Verified
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