The ultimate objective of every firm,such as Apple and Starbucks,must be to
A) sell either to other firms or to consumers.
B) satisfy the needs of its customers.
C) pay out money to cover the various expenses of doing business.
D) know that people generally buy a product and store it.
E) make it impossible to satisfy customers.

Question

Quizplus · Accepted Answer

The ultimate objective of every firm is to satisfy the needs of its customers. Without customer satisfaction, a business cannot survive in the long run. Apple and Starbucks are known for their customer-centric approach, and their success can be attributed to their ability to meet the needs and expectations of their customers. While selling to other firms or consumers, covering expenses, and ensuring that people buy products are important, customer satisfaction should be the primary objective of every firm. Making it impossible to satisfy customers would be counterproductive and eventually lead to the failure of the business.

The Ultimate Objective of Every Firm,such as Apple and Starbucks,must