Tony Jamerson decides his company will start exporting and he wants to start at the most basic level.What action should Tony take to meet his objectives?

Question

Quizplus · Accepted Answer

Selling the company's products to an export-import merchant is the most basic level of exporting, as it involves simply selling to an intermediary who will then handle the logistics of exporting the goods to foreign markets. This allows Tony to test the waters of exporting without investing in new facilities or partnerships. Licensing the brand name and products or forming a joint venture may be more advanced strategies, while contacting Sears World Trade may not be relevant to Tony's specific objectives.

Tony Jamerson Decides His Company Will Start Exporting and He