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MillerCoors Allows a Canadian Firm to Use Its Name,formula,and Brands

Question 161

Multiple Choice

MillerCoors allows a Canadian firm to use its name,formula,and brands in return for a royalty.This is known as


A) exporting.
B) licensing.
C) direct investment.
D) manufacturing in foreign countries.
E) none of these answer choices.

Correct Answer:

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