The power of a good or service to satisfy a human need is called utility.
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Q170: Within a market, a group of individuals
Q171: Time, place, and possession utility have no
Q172: The only kind of utility created by
Q173: A firm should have no more than
Q174: The pricing ingredient is concerned primarily with
Q176: From the start of the Industrial Revolution
Q177: One way to segment a market is
Q178: The four elements of the marketing mix
Q179: Form utility is created by making a
Q180: No product can be marketed successfully by
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