One way to segment a market is according to whether the purchaser is a consumer or a business-to-business user.

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Quizplus · Accepted Answer

This statement is true. Market segmentation can be based on various criteria, including the type of customer, such as a consumer or a business-to-business user. This segmentation helps businesses to tailor their marketing efforts to the needs, preferences, and behavior of their target audience.

One Way to Segment a Market Is According to Whether