A firm's marketing activities are affected by external and generally uncontrollable forces.

Question

Quizplus · Accepted Answer

A firm's marketing activities are influenced by external factors such as economic, social, political, cultural, technological, legal, and demographic factors that are beyond its control. These external forces shape the marketing environment in which a firm operates and affect its ability to attract, serve, and retain customers and compete effectively in the market.

A Firm's Marketing Activities Are Affected by External and Generally