The organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders is
A) production.
B) the chain of command.
C) marketing.
D) distribution.
E) dispersion.

Question

Quizplus · Accepted Answer

The definition provided describes marketing, which involves creating and communicating value to customers, managing customer relationships, and benefiting the organization and stakeholders. Production and distribution are important components of the marketing process, but marketing encompasses a broader set of activities. The chain of command and dispersion are not relevant to the definition provided.

The Organizational Function and Set of Processes for Creating, Communicating