During the 1950s, the marketing concept began to develop as business managers recognized that they were not primarily producers or sellers but rather were in the business of
A) satisfying customers' needs.
B) researching new technologies.
C) developing human resources.
D) developing corporate cultures.
E) creating positive public relations.

Question

Quizplus · Accepted Answer

The development of the marketing concept in the 1950s recognized that businesses were in the business of satisfying customers' needs, rather than just producing or selling products.

During the 1950s, the Marketing Concept Began to Develop as Business