Federated Insurance wants to expand its line of life insurance products by introducing a new policy. In keeping with the marketing concept, it likely will research all of the following except
A) what price level is acceptable to customers.
B) what features potential customers are most interested in.
C) who the major competitors' most recent buyers are.
D) what promotional activities will best illustrate the new product's benefits.
E) where the product should be distributed.

Question

Quizplus · Accepted Answer

While researching competitors' products is important, knowing who their most recent buyers are is not relevant to developing a new life insurance policy. The other options are all key aspects to consider when introducing a new product.

Federated Insurance Wants to Expand Its Line of Life Insurance