The Terminator Home Security Company markets its infrared alarm system to urban residents who are more likely to experience a theft than their rural counterparts. This is an example of ____ segmentation.
A) demographic
B) brand-related
C) psychographic
D) geographic
E) behavioristic

Question

Quizplus · Accepted Answer

The segmentation is based on geographic factors, specifically on the difference between urban and rural areas in terms of the risk of theft.

The Terminator Home Security Company Markets Its Infrared Alarm System