The elements of the marketing mix are
A) product, price, merchandising, and promotion.
B) markets, goods, pricing, and transportation.
C) product, buyers, sellers, and price.
D) product, price, distribution, and promotion.
E) product, markets, buyers, and sellers.

Question

Quizplus · Accepted Answer

The elements of the marketing mix are product, price, distribution (also known as place), and promotion. These are the four key factors that a business must consider when developing a marketing strategy. Merchandising, transportation, markets, and buyers/sellers may be related to these elements, but are not considered part of the marketing mix.

The Elements of the Marketing Mix Are