Chrysler Corporation is designing a new sports car but is unsure of future demand for the product. Since it will take at least four years to bring the car to market, Chrysler requires ____ sales estimates at introduction and ____ sales estimates to determine future marketing requirements.

Question

Quizplus · Accepted Answer

For the introduction phase, medium-range sales estimates are needed to understand the initial market reception and production needs. Long-range sales estimates are necessary for planning future marketing, production, and development strategies as the product matures in the market.

Chrysler Corporation Is Designing a New Sports Car but Is