Amanda is a high school student.All of her friends buy their jeans from Express,so she decides to buy Express jeans even though Levi's fit her better.Amanda's purchasing decision is most influenced by ____ factors.

Question

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Amanda's decision to buy the same brand of jeans as her friends is influenced by social factors, specifically group influence or reference groups. This refers to the influence that the opinions, values, or behaviors of individuals or groups have on an individual's beliefs, attitudes, and/or purchasing decisions. In this case, Amanda's friends are her reference group, and she wants to conform to their behaviors and fit in with them.

Amanda Is a High School Student