Gigi Smith wanted to buy a new car.She visited several dealers to compare prices,styles,and dealer reputations.Finally,she bought a car from a local dealer.The purchase of a car is an example of a
A) convenience product.
B) specialty product.
C) business product.
D) shopping product.
E) major equipment item.

Question

Quizplus · Accepted Answer

The purchase of a car involves comparison-shopping for prices, styles, and dealer reputations, which categorizes it as a shopping product.

Gigi Smith Wanted to Buy a New Car