Sales of ABC Corporation's digital video cameras are rising rapidly,profits are peaking,and competitors are entering the market.ABC is able to maintain its market lead.Judging from this example,the digital video camera is in which stage of the product life-cycle?
A) Introduction
B) Decline
C) Maturity
D) Growth
E) Evaluation

Question

Quizplus · Accepted Answer

The rising sales and peaking profits indicate that the digital video camera is in the growth stage of the product life-cycle. The entry of competitors also suggests that the market is growing rapidly. Despite the competition, ABC Corporation is able to maintain its market lead, indicating that the product is still in its growth phase.

Sales of ABC Corporation's Digital Video Cameras Are Rising Rapidly,profits