Melany is starting to notice some wrinkles around her eyes and mouth.She has decided to purchase some age-defying wrinkle cream but is unfamiliar with available brands.At the store,she picks out a brand because she remembers a clever advertisement about it on television.What level of brand loyalty does this describe?
A) Preference
B) Ignorance
C) Insistence
D) Acceptance
E) Recognition

Question

Quizplus · Accepted Answer

Recognition refers to the consumer's ability to identify a brand based on previous exposure, such as an advertisement, without necessarily having a strong preference or insistence on that brand.

Melany Is Starting to Notice Some Wrinkles Around Her Eyes