Direct marketing is the marketing of products to customers through face-to-face sales presentations at home or in the workplace.

Question

Quizplus · Accepted Answer

Direct marketing typically involves various forms of non-face-to-face communication such as direct mail, email, online ads, and telemarketing. While face-to-face sales presentations can be a part of direct marketing, they are not the only method used.

Direct Marketing Is the Marketing of Products to Customers Through